MercoPress. South Atlantic News Agency

Falklands’ Fortuna launched this week its new seafood marketing website

Fortuna offices in Stanley

Fortuna, one of the Falkland Islands leading producer and exporter of premium quality frozen seafood launched this week its new seafood marketing website to expand the company’s marketing network.

“The aim of the website is to expand Fortuna’s marketing network and emphasize the improvements to product quality and logistics that being able to ship product in temperature controlled containers direct from the Falkland Islands creates for customers”.

Sales enquiries generated by the website are managed by Fortuna Seafoods BV, Fortuna’s European importer and distributor which was established in January 2012 and is expanding the volume and range of products imported from the Falklands following a successful first 6 months of operation.

In addition to providing basic product specifications visitors to the site can learn about the different fisheries in the Falkland Islands through an interactive map, which provides information on fishing seasons and offloads and explains the habits of local and migratory species of Falklands’ fish.

The Sustainability section gives a detailed breakdown of the fishery’s credentials and an explanation of how when the world is focused on fishery management problems in Northern Europe the Falklands can be proud to be internationally recognized as one of the best-managed fisheries in the world.

Customers can access material for marketing promotions that explain the link between the unique environmental conditions that exist in Falklands’ eco system and the prime quality seafood for which the Falklands brand is famous. A Fish Guide describes the tastes and textures that consumers new to South Atlantic fish can expect to experience.

Fortuna developed along with the prosperity of the Falkland Islands. It was the first locally owned company to fish in Falklands waters shortly after the declaration of the Islands’ conservation zones in 1987 and over the years has become a leading privately owned Falklands’ company.

A consistent policy of reinvestment has enabled the company to vigorously pursue opportunities as they have arisen in the Falklands’ fishery and today Fortuna is a major quota holder, owner and operator with interests in most areas of the Falklands fisheries. Associate companies include Consolidated Fisheries Ltd, which owns the Falklands’ quota for Patagonian Toothfish (Chilean seabass) and Georgia Seafoods Ltd, which operates in the MSC Longline Toothfish fishery of South Georgia and South Sandwich Islands.

The website is available at www.fortunaseafoods.com and sales enquiries can be made through the contacts page.