Argentina prepares to celebrate worldwide Malbec Day on 17 April

Tuesday, April 15th 2014 - 23:11 UTC

Full article 65 comments

Malbec Day will be celebrated in New York and London with the Cambalache show

Next 17 April is “World Malbec Day” and for the fourth running year Argentina Wines will be promoting the image of the varietal in over sixty events in 55 different cities in 44 countries. This year the event will be supported by the pleasure of good music with the purpose of attracting young consumers, 25 to 35 year old.

With this in mind, among the many activities “Malbec Making Sound” will be displayed in Buenos Aires, Lima, Bogotá, Sao Paulo and Mexico City, so that consumers can flavor the different Malbec varietal.

In the UK last year's event 'Cambalache' which was awarded the “Best Brand Experience” will be repeated, as part of the Event Magazine Awards.

This successful initiative will offer 150 different Argentine wines from 25 wineries, as part of a more ambitious display that includes music, street folk art, literature, gastronomy so that visitors can discover and enjoy Argentine culture.

“Cambalache” is scheduled to land in New York 16/17 April and later in London 30 April and May first.

According to the release from the Argentine foreign ministry during the 2013 edition, 1.5 million people were able to taste Argentine wines, and it is expected that this year's display will enable to consolidate the country's wine industry.

Argentine wine exports have been increasing at a rate of 23% annually between 2002 and 2011.

Likewise the promotion of the Argentine wine industry comes in the framework of the 2020 Viticulture Strategic Plan, which together with the private sector looks to further expand sales of Argentine wines in the most competitive markets. In the US Argentina is already the fourth supplier of wines and has significant presence in Canada, Brazil, UK, Netherlands and has launched a great campaign in China.

Categories: Agriculture, Economy, Argentina.

Tags: Argentina, Malbec World Day, New York - London.

Top Comments

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ilsen
Not much else to celebrate this year.

Unless you enjoy lynchings and inflation.

Still, good luck with it all. I can still get a decent bottle of Malbec for less than £10 in London. Not bad, but you can get really quality Chilean wines for about £8.00

How is this news going down with your isolationist theories Tobi?

btw. Any bottle of wine in Venezuela costs at least $30, even for the kind of vinegar we wouldn't put on our chips in UK. Remember, one month minimum wage is $60.
Five hours queuing in Venezuela now. My family had to go as a group effort this weekend so they could have toilet or food breaks. Just to get basics!
This is your future Argentina!
Apr 16th, 2014 - 12:40 am 0
Boovis
I'm still boycotting Argie products so wining awards still won't affect what goes in my shopping basket.
Apr 16th, 2014 - 12:55 am 0
ilsen
Most awards are fixed anyway. They can only ever be a guide line as to what might be good in the region.
Apr 16th, 2014 - 01:37 am 0

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