Under the current Argentine Presidency, the meeting of the World Wine Trade Group (WWTG) is being hosted in London over the course of today and tomorrow.
This year in addition to retail promotions, Wines of Argentina and the Argentine Embassy in London are celebrating Malbec Day (April 16) with a weekend of promotion and sales “estilo argentino” (Argentine tradition) in Camden Market, one of the coolest and trendiest destinations in London.
Next 17 April is “World Malbec Day” and for the fourth running year Argentina Wines will be promoting the image of the varietal in over sixty events in 55 different cities in 44 countries. This year the event will be supported by the pleasure of good music with the purpose of attracting young consumers, 25 to 35 year old.
Argentine wine exports to the UK have rocketed by 25% in value and 12% in volume in the first three months of the year. This put the UK back ahead of Brazil as Argentina’s third largest market worldwide, and the US and Canada, and represents the largest gains for over four years.
Wine enthusiasts across the globe gathered to celebrate World Malbec Day, a great opportunity for novices and connoisseurs alike to sample some of Argentina’s flagship varietal.
Wines of Argentina are gearing up for its first ever Malbec World Day, a global celebration of Argentina’s ‘hero’ grape variety, according to worldwide drinks industry news Harpers Wine & Spirit.