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“Strong market” for Brazilian automakers, but much will depend on Argentina

Thursday, November 8th 2018 - 08:15 UTC
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The auto industry kicked off the biannual Sao Paulo International Motor Show announcing a peak in sales, the highest in four years. The auto industry kicked off the biannual Sao Paulo International Motor Show announcing a peak in sales, the highest in four years.
Sales of new cars, trucks and buses surged 25.6% in October compared with a year earlier to nearly 255,000 vehicles, according to automakers association Anfavea Sales of new cars, trucks and buses surged 25.6% in October compared with a year earlier to nearly 255,000 vehicles, according to automakers association Anfavea

Automakers in Brazil last month notched their strongest sales in nearly four years, adding to optimism as the auto industry kicked off the biannual Sao Paulo International Motor Show.

Sales of new cars, trucks and buses surged 25.6% in October compared with a year earlier to nearly 255,000 vehicles, according to automakers association Anfavea. That was the most since December 2014.

“This means that we are coming back to the years when we had a very strong market,” Anfavea President Antonio Megale told journalists at the auto show.

Brazil was one of the world’s five biggest auto markets until a downturn this decade. It remains a major base of operations for Fiat Chrysler Automobiles NV, Volkswagen AG), General Motors Co and Ford Motor Co.

Anfavea forecast a solid recovery to continue with double-digit sales growth next year, when Brazil’s president-elect, Jair Bolsonaro, has pledged economic reforms to narrow the government’s fiscal deficit and bolster employment.

Brazilian auto exports, however, are likely to fall this year by more than originally forecast, according to Anfavea, due to economic difficulty in neighboring Argentina.

The group had cut its forecast from a stable outlook to an 8.6% drop earlier this month, and Megale said a declining situation in Argentina meant the final result would likely be worse.

Exports to Argentina, the largest buyer of Brazilian cars, fell by almost 2% in October compared with September. Year over year, exports to Argentina were down 37.3%.

Employment in the auto industry also fell in October by nearly 1%, despite the strong growth in output and sales.

“That was a surprise for me,” Megale said. “The trend is to hire. This may have been due to a minor adjustment because of (the lower) exports.”

The auto industry has also long been expecting the approval of a new incentive package for the industry, known as Rota 2030, but it has stalled in Congress for months.

“We have hope, and our idea for the Motor Show was that we would have Rota 2030 in place,” Megale said. “I’m an optimistic guy that we will get there.”

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