The Argentine Olympic Committee has responded for the first time to an advertisement on state-run TV that links a dispute with Britain about the Falklands/Malvinas Islands to the London Games.
President Cristina Fernández said in relation to the controversial Olympic/Malvinas advert that “creativity can’t be censored”, on the contrary it should be “applauded” because it reflects the feelings of the Argentines. The head of state also rejected lifting the spot as demanded by Britain and the Y&R agency in New York.
The controversial Malvinas/Olympics advert promoted by the Argentine government ahead of the London Games not only has had negative reactions worldwide but has also triggered deep concern among members of the Argentine Olympic team.
The creative managing director of Young & Rubicam Buenos Aires said that is spite of the request from the central office in New York it can’t force the Argentine government to withdraw the controversial advert linking the Falklands/Malvinas claim with the coming Olympic Games in London.