Germany's BMW Group celebrated last week the first car to be assembled in its new Brazilian automobile plant in Araquari, Santa Catarina State, where over the course of the next few years, more than 200 million Euros will be invested in the plant, resulting in a production capacity of more than 30,000 vehicles annually.
The first car to roll off the assembly line in Araquari is a 328i ActiveFlex. This car is specifically designed for the flexible use of either ethanol or petrol and thus meets the special requirements of the Brazilian market.
The new site will create around 1,300 new jobs; 500 new employees are already on board. Further jobs will be created within the supplier network of the new plant. All construction on the production site is due to be completed by September 2015, by which time the site will comprise also a body shop and a paint shop. The facility will also include administrative and auxiliary infrastructure as well as logistic activities.
The plant is scheduled to produce the Mini Countryman, BMW 1 Series 5-door model, 3 Series Sedan, X1, and X3.
The new BMW Group site covers an area of about 1.5 million square meters of which 500,000 paved square meters will be used for production. By adding a new plant in Brazil, the BMW Group is further expanding its global production network, which now includes 30 production and assembly sites in 14 countries on four continents.
Harald Krüger, Member of the Management Board of BMW AG responsible for production, commented in Munich, “The new plant in Brazil will be an important element in our international production network and will make a significant contribution to the BMW Group’s profitable and globally balanced growth. Our strategic principle of ‘production follows the market’ has previously proven effective in countries such as the US and China and will also ensure our success in Brazil, an important future market.”
Arturo Piñeiro, President and CEO of BMW Group Brazil, explained, “With our new plant in Araquari, we are strengthening our commitment to Brazil and adding a further milestone in the BMW Group’s long-term growth strategy. Brazil is a market with tremendous potential for the future.”
The production site is located in Araquari, a town in the southern Brazilian state of Santa Catarina. This allows the BMW Group to draw on the infrastructure established in Joinville, located about 20km north of the new plant. The BMW Group set up a training centre for the new plant at Joinville’s Perini Business Park in July 2013.
“The centerpiece of the training centre is an assembly line. It was created specifically for training purposes and complies with our global BMW Group production standard. And it is the ideal place for us to thoroughly prepare our associates for their work on the real production line. This training allows us to build cars according to our highest quality standards, which are the same worldwide, be it in Germany, China or here in Brazil”, said Gerald Degen, Head of BMW Group Araquari plant.
In 1995, the BMW Group founded its National Sales Organization in Brazil, followed in 1999 by the setup of a Financial Sales Company for Brazil. Since 2009, the company has been building motorcycles in Manaus, Brazil.
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Germany is the largest trading partner of Brazil in the European Union.Oct 14th, 2014 - 12:32 pm 0
But the sanctions imposed by Germany to Russia tarnished the image of Germany in Brasil.
What a shame. What percentage of the Brazilian population could afford a BMW?Oct 14th, 2014 - 12:49 pm 0
@1Oct 14th, 2014 - 02:43 pm 0
Can you make up your mind, is it Brazil or Brasil, you are confusing us.