This year in addition to retail promotions, Wines of Argentina and the Argentine Embassy in London are celebrating Malbec Day (April 16) with a weekend of promotion and sales “estilo argentino” (Argentine tradition) in Camden Market, one of the coolest and trendiest destinations in London.
Argentine wine exports to the UK have rocketed by 25% in value and 12% in volume in the first three months of the year. This put the UK back ahead of Brazil as Argentina’s third largest market worldwide, and the US and Canada, and represents the largest gains for over four years.
An Argentine winery will be launching next April a line of Sauvignon and Chardonnay with the brand name “Leo” in honour of the brilliant player and striker of the world’s currently greatest team Barcelona, Leonel Messi.
Wines of Argentina are gearing up for its first ever Malbec World Day, a global celebration of Argentina’s ‘hero’ grape variety, according to worldwide drinks industry news Harpers Wine & Spirit.
The Chilean wine company Viña Montes plans to invest 20 million US dollars in vineyards on the other side of the Andes in neighbouring Argentina, where it expects to double production over the next five years.
Chile’s Concha y Toro, Latin America’s largest wine producer, sealed a deal this week with Brown-Forman’s Fetzer Vineyards in a transaction worth 238 million US dollars to purchase its portfolio of American wine brands. The sale is expected to close in April 2011.
Chile achieved a record year for exports in 2010, according to a report by ProChile. Exports in 2010 were valued to be 69.6 billion US dollars, up nearly 30% from the 2009 figure, 53.7 billion USD.