By Harold Briley - Hitler exploited the Olympics. Argentina’s cynical and infantile exploitation of the Olympic Games for political purposes is a reminder, if any is needed, of its persistent failure to abide by accepted standards of honesty and decency.
The flame that will burn during the London Games was lit on Thursday at the birthplace of the ancient Olympics on Thursday, heralding the start of a torch relay that will culminate with the opening ceremony on July 27.
The Argentine hockey player filmed training on the Falkland Islands in a controversial video that caused a furor in Britain last week has been dropped from Argentina’s final Olympic Games warm-up event.
The Argentine Olympic Committee has responded for the first time to an advertisement on state-run TV that links a dispute with Britain about the Falklands/Malvinas Islands to the London Games.
President Cristina Fernández said in relation to the controversial Olympic/Malvinas advert that “creativity can’t be censored”, on the contrary it should be “applauded” because it reflects the feelings of the Argentines. The head of state also rejected lifting the spot as demanded by Britain and the Y&R agency in New York.
The controversial Malvinas/Olympics advert promoted by the Argentine government ahead of the London Games not only has had negative reactions worldwide but has also triggered deep concern among members of the Argentine Olympic team.
Argentine Foreign Minister Héctor Timerman replied to recent demands of an apology made by UK Defence Minister Phillip Hammond over a controversial Olympic advert shot in the Falkland Islands, and urged London to “honour the deaths of those who died in the 1982 conflict by constructing peace.”
The creative managing director of Young & Rubicam Buenos Aires said that is spite of the request from the central office in New York it can’t force the Argentine government to withdraw the controversial advert linking the Falklands/Malvinas claim with the coming Olympic Games in London.
Argentine state-run television aired the controversial advert on Sunday linking the London Olympics to a dispute with Britain over the Falkland Islands, opening itself to further criticism from the International Olympic Committee.
Ambassador to London, Alicia Castro, assured that the Malvinas-Olympic Games advert bought by the Argentine Government ‘is not a provocation’ and did not mean to offend the memory of First World War British combatants.